About this webinar

There are lots of people involved in creating and delivering university website content, including marketing, academics, subject matter experts, senior leadership and more stakeholders. To keep content on track, you need a clear, well-communicated workflow for everyone.

Without a workflow, content can be delayed, rushed, and poor quality. This can be detrimental to your university’s brand reputation, make it harder to have confidence your content is compliant, and demotivate teams. When content quality is impacted, it becomes that much harder to reach your university's recruitment and funding goals.

But how do you define a workflow and communicate this to everyone involved?

This webinar explores the benefits of having a clear workflow, looks at example workflows from different universities and offers advice and tips on how to create your own custom workflow.

What will I learn?

Watch this webinar to understand:

• The benefits of having a clear workflow
• The stages needed for an efficient workflow
• A step by step process to define a workflow
• Example workflows
• How to use GatherContent to implement content workflow