About this webinar

Universities have to create, publish and govern high-volumes of content. There are usually lots of people involved and the content has to reach multiple audiences across different channels.

Having consistency in vocabulary, style and voice and tone is important for the content to represent and amplify a university's brand.

In an increasingly competitive sector, universities have to ensure content is an asset for the organisation. Without clear guidelines and standards as part of their content operations, universities find that their content is detrimental to their brand and reputation.

How do you ensure all of your high-stakes content is consistent and amplifies your university's brand?

This webinar explores the risks of inconsistent content and shares some examples of university content guidelines specifically mention the importance of consistency. We'll also cover how to use GatherContent to embed style guide rules and standards into content production.

What will I learn?

Watch this webinar to learn:

• Why consistent content is important and how it can strengthen a university's reputation
• The pitfalls of having inconsistent content
• Examples of content style guides from different universities
• How to use GatherContent to bake style guide rules into content production